IHG 2018 Trends Report: The Provenance Chain

IHG 2018 Trends Report: The Provenance Chain

2018 IHG Trends Report demonstrates the competitive advantage derived from a powerful and authentic provenance which resonates with consumers

Provenance is the foundation for enduring brand success and has become more important than ever for organisations wanting to succeed in today’s complex consumer environment. That is the finding of the 2018 Trends Report published today by IHG® (InterContinental Hotels Group) at the World Economic Forum in Davos.

Raport is available here 

Nadchodzące wydarzenia/konferencje